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This week’s new spirits launches – 15-19 July 2024

Intel Reporter
Last updated: 17/07/2024 at 4:49 PM
By Intel Reporter
15 July 2024
3 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 15 July.


Bottle of and box for Palmaráe Gin Premier Cru
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Suntory Global Spirits’ Knob Creek Bourbon x Rye Kentucky Blended Straight Whiskey

  • American whiskey, blend of Knob Creek’s nine-year-old bourbon with its seven-year-old rye whiskey, 56.5% ABV
  • On sale from this week across the US for a limited – albeit unspecified – time
  • SRP of US$44.99 per 75cl bottle
Bottle of Knob Creek Bourbon x Rye Kentucky Blended Straight
Bourbon meets rye in this limited edition from Suntory Global Spirits' Knob Creek

Heaven Hill Brands’ Elijah Craig Straight Rye

  • American whiskey, Kentucky straight rye, produced from rye (51%), corn (35%) and malted barley (14%). No age statement, 47% ABV
  • Heading to the UK this month through retailer Selfridges and available online for domestic delivery
  • SRP of GBP44.25 (US$57.40) per 70cl bottle
Bottle of Elijah Craig Kentucky Straight Rye Whiskey
The UK presence of Heaven Hill Brands' Elijah Craig brand has been joined by an "eatra-aged" Kentucky straight rye

BrewDog’s Wonderland Cocktail Co extensions

  • RTDs, premix cocktails. The five-strong Wonderland portfolio is joined by Cosmo (14% ABV), Long Island Iced Tea (10%), Strawberry Daiquiri (14%), Watermelon Margarita (14%) and Whisky Sour (also 14% ABV)
  • Unveiled in the UK this week via BrewDog’s website as well as in the company’s on-premise outlets
  • SRPs of GBP3.90 (US$5) each, all available in 12.5cl cans except Long Island Iced Tea, which is packaged in 20cl cans
Five flavours in the Wonderland Cocktail portfolio
The Wonderland Cocktail Co range from BrewDog has been doubled in size, with the extensions chosen following a consumer poll run by the company on Instagram earlier this year

Spirit of the Oasis’ Palmaráe Gin Premier Cru

  • Gin, France, produced using botanicals sourced from Marrakech, including Medjool dates and Fleur de Sel de Marrakech, 44% ABV
  • Debuting this month in the UK, Marrakech and the south of France. Also on sale online
  • SRP of GBP65 (US$84) per 70cl ceramic bottle. The brand owner is “working on developing a ‘buy back’ and refilling scheme, whereby the cost of each bottle returned can be redeemed against future orders or refilled and reused on site”
Bottle of and box for Palmaráe Gin Premier Cru
Taking its name from a palm oasis near Medina in Marrakech, Palmeraie is distilled in Cognac and features botanicals sourced from around the the Morrocan city

Intercontinental Brands’ Café Solo Espresso Martini premix

  • RTD, premix cocktail, espresso martini. Comprises the recently-launched Café Solo cold brew coffee liqueur with vodka and espresso-strength cold brew coffee, 15% ABV
  • On sale from this week online in the UK
  • SRP of GBP3.99 (US$5.20) per 12.5cl can
Four cans of Cafe Solo Espresso Martini RTD
Three months after its debut, the Café Solo coffee liqueur brand has an RTD extension

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