Harnessing the power of storytellingMuch of the consumer appeal of beverage brands relies on the memorable stories that underpin them. Where would Pernod Ricard's Beefeater be, for example, without the Tower of London-guarding Yeoman Warder who appears on its label? Similarly, would Dom Pérignon have quite such a revered status were it not for the myth of its namesake Benedictine monk's sparkling winemaking experiments?Packaging can be a crucial means of communicating these compelling stories. Moreover, in an age where provenance, craft values and heritage have such currency among Millennial
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
