Are Irish whiskey brand owners losing sleep over US downturn? – Category Intel

Was 2023 the year when the apparently unstoppable Irish whiskey juggernaut lurched into reverse gear? With exports falling by 14% compared to 2022, it may seem so. But look beyond the blunt measurement and the prospects still appear rosy - even if some challenges persist for the ever-expanding list of distilleries across the island.Those losses were centred on the dominant US market, where the true picture of consumer demand was blurred by supply chain issues. “We’re optimistic that the downturn in the US is a short-term blip, likely linked to overstocking and market adjustments,” report