For consumers in the US, bars and restaurants are deeply ingrained in their social fabric. One in three users claim that they would feel lost without the on-premise. For beverage alcohol brands, hospitality venues play a crucial role in reaching people and capturing market share.Despite current inflationary pressures, there appears to be little impact on people’s visitation rates to bars and restaurants, or their spending habits. More than one in three US drinkers plan to go out more often in 2024 compared with last year, and 42% aim to maintain the same frequency of outings as they did i
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