Since the height of the Covid-19 pandemic, rum has performed brightly in global travel retail — the strong US dollar, a surge in international ‘revenge’ travel by US passengers and a widening appreciation of premium-plus rum in markets such as the UK have propelled the category forward. In 2022, an anomalous year marked by the relaxation of Covid-induced travel restrictions, GTR rum sales grew by nearly 100%, according to IWSR Drinks Market Analysis.Despite these promising signs, the segment still has a way to go to live up to its potential in the channel. The category relies too he
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
