Global Drinks Intel Magazine – May 2024

In the May issue of Global Drinks Intel magazine:

• After a challenging 2023, we consider why scotch whisky brand owners are betting on Asia to lift the higher-end gloom
• Rum has always punched beneath its weight in global travel retail, but how is the spirits category finally finding expansion and premiumisation success?
• The UK remains a top-tier market for beverage alcohol brand owners. We investigate the impact that a struggling economy and duty increases are having on the market
• Our category deep-dives this issue take in armagnac, brandy and champagne
• In our regular look at the on-premise scene in cities around the world, we head to Mumbai
• On the interview front, there’s a fascinating look at the world and its consumers in 2050 with Pernod Ricard‘s head of cultural foresight, while we learn more about González Byass‘ plans for the future from the company’s chair

All this, plus our regular round-ups of the latest big news stories as well as the most recent product launches and ESG activities in beverage alcohol, backed by commentary from drinks marketing expert Chris Tyas and on-premise data whizz Charlie Mitchell.