‘Penfolds’ vision is to be a luxury item that’s mentioned in the same breath as Hermès or Mercedes’ – MD of Penfolds for Treasury Wine Estates Tom King speaks to Global Drinks Intel

Earlier today, Treasury Wine Estates received the news it's been waiting over three years for when China agreed to drop its tariff on imported Australian wine. The company's MD of the Penfolds division, Tom King, explains the importance of the market to the brand and how he's spent his time with China off the scene. Global Drinks Intel: What’s your track record with Treasury Wine Estates? Tom King, Penfolds MD at Treasury Wine Estates: I joined from Bacardi in 2013 to set up the global travel retail team and did that for about four years. Then, I had a couple