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‘The old Constellation Brands M&A days are behind us’ – Constellation Brands’ wines & spirits VP for EMEA, Taco Lucassen, speaks to Global Drinks Intel

Olly Wehring
Last updated: 25/03/2024 at 4:01 PM
By Olly Wehring
22 March 2024
10 Min Read

Earlier this month, Global Drinks Intel caught up with Constellation Brands’ wine & spirits lead in EMEA, Taco Lucassen, to hear how the two categories are coping in the shadow of the group’s US beer obelisk.


Constellation Brands logo 2022

Earlier this month, Global Drinks Intel caught up with Constellation Brands’ wine & spirits lead in EMEA, Taco Lucassen, to hear how the two categories are coping in the shadow of the group’s US beer obelisk.

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Global Drinks Intel: What do you do?Taco Lucassen: I'm the VP of sales for Europe, Middle East & Africa. My responsibilities cover wine and spirits, except for the Ruffino portfolio from Tuscany. I cover sales and marketing for the US and New Zealand wine portfolios as well as the spirits portfolio, which is weighted towards American whiskey and tequila. I run a team that is field-based across Europe.We've split everything except the US market into four regions: Canada, Latin America & the Caribbean, Asia Pacific and EMEA. All four are overseen by the group’s MD of international, Sim

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TAGGED:Constellation Brands
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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