How lesser-known spirits categories are thriving in Italy – Market Intel

The current fortunes of Italy’s spirits market are closely aligned with the country’s worsening economy. In 2022, Italy’s economy grew 3.8% in 2022, but slowed to 1.2% last year, according to the Organisation for Economic Co-operation & Development (OECD). With inflation eroding consumer confidence and government assistance on utility costs gradually being withdrawn, forecast growth for this year is a paltry 1%.In short, Italians are feeling the pinch. A consumer survey by market research firm Nomisma in December discovered that only 13% of Italians thought their financial