Solène Marchand celebrates her tenth anniversary with Pernod Ricard in May. The head of marketing for the company's alcohol-free spirits unit assumed her current position in mid-2022, with the division making its biggest statement in January when it launched Beefeater 0.0% in Spain.
Global Drinks Intel: Tell us more about non-alcoholic in Pernod Ricard. Solène Marchand, head of marketing for non-alcoholics at Pernod Ricard: We created a dedicated team for non-alcoholic spirits a year ago. The team, which is based in Paris, comprises me as head of marketing an
‘The spirits category has different price points and so will no-alcohol spirits’ – Pernod Ricard’s head of marketing for non-alcoholics, Solène Marchand, speaks to Global Drinks Intel
On one of our recent sojourns to Paris this year, Global Drinks Intel met with Solène Marchand, Pernod Ricard’s head of marketing for non-alcoholics, to hear more about the brand owner’s recent moves in the zero-ABV spirits segment.

On one of our recent sojourns to Paris this year, Global Drinks Intel met with Solène Marchand, Pernod Ricard’s head of marketing for non-alcoholics, to hear more about the brand owner’s recent moves in the zero-ABV spirits segment.
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.


