Global Drinks Intel: What do you do at Bacardi and how long have you been doing it for?
Brenda Fiala, VP of strategy, insights & data analytics at Bacardi: I lead the strategic insights & analytics team, which is based around the world and is embedded both in Bacardi's brand and regional teams. We have a small group we call ‘future forces of growth' that looks to create foresight across the industry. I’ve also got a team that looks at marketing performance - how effectively and efficiently we’re delivering our advertising and promotion.
I've just started my eighth year wit
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
