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This week’s new spirits launches – 26 February – 1 March 2024

Intel Reporter
Last updated: 01/03/2024 at 6:11 PM
By Intel Reporter
1 March 2024
5 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 26 February.


Bottle of Total Eclipse Bourbon next to Total Eclipse Moonshine
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Edrington’s Brugal Maestro Reserva rum

 

  • Rum, Dominican Republic, no age statement, aged in ex-sherry American oak casks that are toasted mid-maturation, 41.2% ABV
  • Rolling out in the US this week in Florida, New Jersey and Texas as well as in the GTR channel at “select” airports in the country
  • SRP of US$200 per 70cl bottle
Bottle of Brugal Maestro Reserva
The permanent addition to Brugal's portfolio utilses what Edrington describes as a proprietorial "dark aromatic toasting" technique

Proximo Spirits’ 36-Year-Old Bushmills Hill Street Edition Irish whiskey

 

  • Irish whiskey, 36 years old, recasked into an ex-sherry hogshead in 2001, 48% ABV
  • On sale from this week exclusively from The Friend at Hand whiskey shop and museum on Hill Street in Belfast
  • SRP of GBP5,000 (US$6,324) per 70cl bottle, limited to 208 units in total
Bottle of and box for Bushmills 36 Year Old
Taking its name from the former site of Bushmills' HQ in Belfast, the Hill Street Edition is available only from The Friend at Hand, also on Hill Street

Brown-Forman’s El Jimador Spiked Bebidas RTDs

 

  • RTDs, malt-based, “tequila-inspired”, Grapefruit Paloma, Lime Margarita, Orange Sunrise and Pina Coconut Margarita. All 5.9% ABV
  • Released nationwide in the US this week
  • SRP not specified, available as a 12-can variety pack featuring all four flavours. Grapefruit Paloma and Lime Margarita are also on sale in individual 47.3cl and 69.5cl cans
The nationwide release of El Jimador tequila's Spiked Bebidas extension coincides with the RTD's sponsorship of the country's United Soccer League

Pernod Ricard’s Midleton Very Rare 40th Anniversary Ruby Edition Irish whiskey

  • Irish whiskey, blend of single pot still and single grain whiskies “with an age range spanning 40 years”. The liquid has been finished for nine months in an ex-ruby port cask, 53.1% ABV
  • Rolling out this week to markets including Australia, Hong Kong, Singapore, the UK and US as well as to the global travel retail channel
  • SRP of EUR20,000 (US$21,700) per Waterford crystal decanter. Limited to 550 units in total
Bottle of and box for Midleton Very Rare 40th Anniversary Ruby Edition
Marking the anniversary of the first Very Rare expression, this latest iteration also features a one-off NFT bottle adorned with a gold- and ruby-encrusted neck. SRP of US$60,000

Mijenta Cristalino Tequila

  • Tequila, cristalino, aged for “approximately” eight months in American oak barrels, 40% ABV
  • On sale from this week in the UK, exclusively through high-end off-premise operator Harvey Nichols
  • SRP of GBP98.50 (US$125) per 70cl bottle. Available as a limited edition, specific quantities not disclosed
Bottle of and box for Mijenta Cristalino Tequila
A fourth expression from the Mijenta tequila brand has gone on sale in the UK this week

Diageo’s Captain Morgan Sliced malt-based RTDs

  • RTDs, malt-based. Pineapple Daiquiri, Strawberry Margarita, Passionfruit Hurricane, Mango Mai Tai, all 5.8% ABV
  • Released in the US off-premise channel earlier this month
  • SRP of $19.99 per 12×35.5cl-can variety pack
Four flavours of Captain Morgan Sliced
The malt-based extension from Captain Morgan will be joined by Sliced Up, a two-strong line (Long Island Iced Tea Style Beverage and Tropical Hurricane Style Beverage) in larger cans and with ABVs of 8%

Patco Brands’ Dough Ball Birthday Cake Whiskey

  • Whiskey, vanilla cake-flavoured, 35% ABV
  • Available across the US from this month in off-premise outlets including the Total Wine and BevMo multiple operators
  • SRP of US$26.99 per 75cl bottle
Bottle of Dough Ball Birthday Cake Whiskey
Patco is adding a nother flavour to the Dough Ball portfolio, which debuted in mid-2021 with the Cooki Dough variant

Edrington’s The Macallan The Home Collection – River Spey

  • Scotch whisky, single malt, Highland. No age statement, matured in a combination of ex-sherry American and European oak casks as well as refill casks, 44.8% ABV
  • A US exclusive available online since late last week
  • SRP of $487 per 75cl bottle. Available in limited – albeit unspecified – quantities
Featuring three prints of paintings by artist Michelle Lucking, the second bottling in The Macallan's Home Collection comes two years after the The Distillery expression

Casey Jones Distillery’s Total Eclipse Kentucky Straight Bourbon

  • American whiskey, bourbon, Kentucky. Aged for “a minimum of” two years, 50% ABV
  • Available online now in the US, also through selected off-premise outlets in Kentucky and Oklahoma
  • SRP of $49.99 per 75cl bottle
Bottle of Total Eclipse Bourbon next to Total Eclipse Moonshine
Seven years after debuting Total Eclipse Moonshine, the Kentucky-based distiller has unveiled a bourbon under the brand name

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