The vibrant champagne & sparkling wine category was billed as a key driver of the resurgence of the global travel retail channel in the post-Covid era, with many observers expecting it to bounce back more quickly than other segments.
This positive prognosis has largely been proven correct, with most brand owners bullish about the prospects for 2024 and beyond - but there are still challenges to be addressed, thanks to an uncertain economic picture, geopolitical concerns and a slower-than-expected recovery in the Far East.
“The category
The uncertain outlook for champagne & sparkling wine in global travel retail – Category Intel
Stock pressures, geopolitical concerns, economic uncertainty and a lacklustre revival in the Far East may impede champagne & sparkling wine’s rebound in the global travel retail channel.

Former newspaper journalist Richard Woodard has been writing about the global wine and spirits industry for nearly 20 years, and is a regular contributor to a number of magazines and websites.



