Global Drinks Intel: What was your overriding takeaway from 2023?
Bacardi CEO Mahesh Madhavan: How fortunate we are at Bacardi. First, being family owned gives us a different perspective in times like these. While others are forced to look at what makes a difference in the short term, we continue to focus on what will drive long-term sustainable growth for the company.
Secondly, the breadth and depth of our portfolio means that as trends come and go and tailwinds turn to headwinds, we have leading brands that are known and loved for their quality and taste and consumers continue to choose
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If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
