Here’s a round-up of the new launches from spirits brand owners in the week commencing 15 January.
Pernod Ricard’s Beefeater 0.0%
• Distilled spirit, produced at Pernod Ricard’s dedicated non-alc facility in Thuir, France, 0.04% ABV
• Debuts in Spain this month, Portugal set to follow in the coming months
• SRP of EUR15.34 (US$16.70) per 70cl bottle
International Beverage Holdings’ Old Pulteney Harbour single malt
• Scotch whisky, single malt, Highland. No age statement, matured in four different types of ex-bourbon barrels (first- and second-fill, refill and recharred), 40% ABV
• On sale from 20 January online in the UK as well as in the off-premise, exclusively through multiple retailer Tesco
• SRP of GBP34 (US$43) per 70cl bottle
Diageo’s Tequila Don Julio Alma Miel
• Tequila, blend of blanco with añejo, the former distilled with agave honey with the latter aged for at least 14 months in ex- Crémant du Limoux wine casks from France, 40% ABV
• Available now in “select” US markets ahead of a national roll-out “in the coming months
• SRP of US$99.99 per 75cl bottle
Pernod Ricard’s L’Or de Jean Martell Zodiac Edition 2024 – Assemblage du Dragon
• Cognac, blend includes eaux-de-vie from previous years of the Dragon
• Released this week in Austria, China, France, Hong Kong, Malaysia, the Netherlands, the Philippines, Singapore, Switzerland, Taiwan, Thailand, the UK and the US as well as to the global travel retail channel
• SRP in the US of 10,774, limited to 750 numbered units worldwide
