Of all the challenges a brand owner has to face, the military invasion of your home country must be one of the biggest. Nemiroff Vodka Co CEO Yuriy Sorochynskiy tells Global Drinks Intel how the Ukrainian vodka company has navigated the crisis and discusses where the namesake brand is bouncing back highest.
Yuriy Sorochynskiy has been the head of Ukraine's Nemiroff Vodka Co since 2011
Global Drinks Intel: The last time we met was at the TFWA World Exhibition & Conference in Cannes last year.
Yuriy Sorochynskiy CEO Nemiroff Vodka Co: For us as a company - and for the brand - it's o
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