Eco-friendly beverage packaging group Ecospirits has announced its latest tie-up, this time in the US with “one of the [country’s] top three alcohol beverage distributors”.
Breakthru Beverage Group has already lined up two spirits brands to start using Ecospirits’ on-premise-targeted pack format; Barr Gill gin from Vermont in the US and Guatemala’s Coconut Cartel aged rum will debut in Florida in the Ecotote crates, with California next for the pair “in the coming months”. The partnership comes just over a week after Diageo lined up a global agreement with Ecospirits for three of its international spirits brands.
Further brands in Breakthru’s distribution portfolio will come online, again, “in the coming months”.
“We are excited to have one of the national leaders in beverage distribution joining our efforts in transitioning the industry to circularity,” said Ecospirits USA MD Zdenek Kastanek. “With Ecospirits’ technology integrating into Breakthru’s distribution network, there will be a significant reduction in single-use packaging ending up in the landfills of southern Florida or in carbon-intensive recycling facilities.”
According to Ecospirits, around 72% of the alcohol market in the US is handled by the ten largest distributor companies.
Founded five years ago in Singapore, the company is part-owned by Pernod Ricard after the Martell brand owner bought a minority stake in May.
How brand owners are tackling the alcohol industry’s packaging problem – Market Intel
