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How beverages’ early developers are utilising AI – Comment

Chris Tyas
Last updated: 19/01/2024 at 5:26 PM
By Chris Tyas
10 July 2023
7 Min Read

AI will augment almost every element of the drinks industry – from sourcing and formulation to content personalisation and campaign creatives.


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This article was initially published in the July issue of Global Drinks Intel magazine. When I was a kid, I had an Atari STE home computer, bought for me by my parents when I was aged around six. Later, I saved enough pocket money to purchase a CD writer and burn my own bootleg content (the less said on that the better…). Then, a few years ago, I played around with credit-card-sized Raspberry Pi devices to make early streaming gadgets for my TV. So I’ve always been into the latest tech, but it wasn’t until I was working in the creative industry that I put this curiosity to wor

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Chris Tyas
ByChris Tyas
Chris Tyas is chief strategy officer at independent creative agency Impero - the creative agency for impatient brands.
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