La Martiniquaise-Bardinet is continuing the centenary celebrations for blended Scotch Cutty Sark with a global marketing campaign for the brand.
‘Never Ending Adventure’ features an ad that will air in Cutty’s established markets, including the US and Spain, as well as in “new key markets” in Asia. The spot will run online on platforms including Facebook, Instagram, TikTok and Youtube.
Another version of the ad will appear later this year that does not refer to the whisky’s 100th anniversary.
As part of the centenary, La Martiniquaise unveiled a limited-edition pack offering in March.
The company, which also owns Label 5 blended Scotch and the Glen Moray and Glen Turner single malts, acquired Cutty from Edrington in early 2019. Last year, according to the brand owner, the blended malt posted a 30% leap in sales by volume versus the year prior.
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