Blended Scotch whisky brand Cutty Sark is dressing up for its centenary with a limited edition pack offering scheduled for release next month.
The brand’s owner, France-based La Martiniquaise-Bardinet, has designed a label and gift box for Cutty to mark its 100th anniversary this year. Available for a limited time, the pack will go on sale worldwide and will apply to the flagship ‘Original’ range.
“This limited edition emphasises the brand legacy and maritime anchoring, along with its … international dimension,” said Cutty Sark brand manager Manon Brochet.
Further anniversary activations are in train for later this year, including a marketing campaign entitled ‘Never Ending Adventure’ and a “commemorative edition” of the blended Scotch.
La Martiniquaise-Bardinet purchased Cutty from Edrington for an undisclosed sum in 2018.
