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This week’s new spirits launches – 22-26 May 2023

Intel Reporter
Last updated: 16/01/2024 at 12:56 PM
By Intel Reporter
26 May 2023
4 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 22 May.


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Here’s a round-up of the new launches from spirits brand owners in the week commencing 22 May.

Angus Dundee Distillers’ Glencadam 15-year-old Reserva de Jerez single malt

  • Scotch whisky, single malt, 15 years old, finished for an unspecified period in ex-Oloroso Sherry casks, 46% ABV
  • Rolling to specialist spirits outlets in the UK’s off-premise this week
  • SRP of GBP105 [US$130] per 70cl bottle

Lochlea Distillery’s Cask Strength Batch 1 single malt Scotch

Privately-owned Lochlea commenced operations in 2018 and recruited Laphroaig’s former distillery manager, John Campbell
  • Scotch whisky, single malt, Lowland, no age statement, aged in ex-Bourbon [70%] and ex-Oloroso Sherry [30%] barrels, 60.1% ABV
  • Launching next week to the UK’s off-premise channel through specialist spirits operators
  • SRP of GBP65 [US$80] per 70cl bottle

Red Bank Whisky Co’s Red Bank Canadian whisky

Red Bank Whisky Co was founded last year by, among others, actor Keifer Sutherland, whose signature appears on the bottle of this debut expression
  • Canadian whisky, blended [corn, rye and wheat whiskies], 40% ABV
  • Released this month in Labrador, Newfoundland, New Brunswick and Nova Scotia’s off-premise channels ahead of a nationwide roll-out across Canada
  • SRP of CAD49.99 [US$36.70] per 75cl bottle

Diageo’s Godawan Century Indian single malt

The limited edition single malt is packaged in a box made from the ex-Bourbon casks it was aged in
  • Whisky, single malt, Rajasthan, age and ABV not disclosed
  • Released this month, limited to 100 units
  • SRP not immediately available

Brother’s Bond Bourbon’s American Blended Rye, Bond Cask Strength American whiskies

Brother’s Bond Bourbon was founded two years by Ian Somerhalder and Paul Wesley, who played brothers in TV drama The Vampire Diaries
  • American whiskey, Indiana, no age statements. Blended Rye has an ABV of 47.5%, Cask Strength Bourbon is 57.5%
  • Available from this week in the US through the off-premise channel and online
  • SRPs of $59.99 for the blended rye, $84.99 for Cask Strength Bourbon

E&J Gallo Winery’s Fishers Island Lemonade Blueberry Wave, Nude Peach RTDs

Cans of Fishers Island Lemonade Blueberry Wave & Nude Peach RTDs
The nine-year-old brand unveils two new variants a month after being acquired by the wine giant’s Spirit of Gallo unit
  • RTDs, base comprises whiskey and vodka, blueberry and peach flavours, both carry a 7% ABV
  • Released this month “direct to consumer” in the US, also trough Drizly in 14 states, including Florida and New York
  • SRPs of $$15.99 per four-pack of 35cl cans. Both also on sale in an eight-can ‘Beach Variety’ pack for $27.99

Casa Azul Tequila Soda Grapefruit RTD

Can of Casa Azul Grapefruit RTD
Eight months on since its launch, the Casa Azul RTD brand, which uses agave nectar as its sweetening agent, has a fifth variant, based on the Paloma cocktail serve
  • RTD, Tequila-based, 5% ABV
  • Rolling out across the US off-premise from this week, markets include California, Florida, Illinois and Texas as well as online through Drizly
  • SRP not specified, but in line with the Lime Margarita, Strawberry Margarita, Peach Mango and Watermelon flavour SKUs

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