Molson Coors Beverage Co has recruited actor Orlando Bloom to front the latest activation for its Staropramen beer brand.
Bloom will appear in an ad that is bound for TV screens across Europe and the UK this year, according to the brand owner. The spot will be supported by digital and social media presence with the combined campaign marking Molson Coors’ largest investment to date for Staropramen.
The ad was filmed in the beer’s home town of Prague in Czech and is the most recent activity from the wider ‘Brewed by Experts for Experts’ campaign, which kicked off last year.
Earlier this month, Molson Coors reported a healthy start to 2023, with first-quarter sales climbing 8.2% on the corresponding three months a year earlier. The group’s ‘EMEA & APAC’ region performed even better, jumping by just over 16%.
