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“Wine is without doubt the most fragmented category I‘ve worked in” – Global Drinks Intel speaks to Codorníu CEO Sergio Fuster

Olly Wehring
Last updated: 19/01/2024 at 5:28 PM
By Olly Wehring
2 June 2023
9 Min Read

Sergio Fuster became CEO of Cava producer Codorníu almost three years ago. He joined the group, which is one of Spain’s oldest companies, after just under two years with Kellogg Co. His FMCG credentials also include 12 years with Danone.


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This article also appears in the June issue of Global Drinks Intel magazine. Sergio Fuster became CEO of Cava producer Codorníu almost three years ago. He joined the group, which is one of Spain's oldest companies, after just under two years with Kellogg Co. His FMCG credentials also include 12 years with Danone. Global Drinks Intel caught up with him at ProWein earlier this year. Global Drinks InteL: Given your FMCG experience, how are you finding an industry as traditional as wine?  Sergio Fuster, CEO of Codorníu: The wine industry tends to be very fragmented. It's, with

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TAGGED:Codorniu
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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