Beam Suntory has bought into the recently released, Jennifer Lopez-fronted Delola premix brand.
Positioned only as "a minority investor" in last week's launch announcement, the Jim Beam brand owner will also handle Delola's distribution worldwide. The size of both the investment paid and the stake in the business secured was not disclosed.
Delola Spritz - Lopez's nickname is 'Lola', according to the House of Delola business - comprises three "spritz cocktails" that will roll out to the US on- and off-premise channels this month. Priced at US$22.99 per 75cl and $11.99 per 37.5cl glass bot
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
