Soft drinks group Britvic has partnered its Aqua Libra sparkling water brand with autonomous surface vessel developer RanMarine Technology for an environmental activation in London this week.
An Aqua Libra-branded “marine robot” will take to the waters around Canary Wharf in the east of the city, to collect plastic waste from the waterways around the business district. Designed to coincide with ‘Global Recycling Day’ on Saturday [18 March], the emissions-free unit launches tomorrow and can collect up to 500kg of waste, which is the equivalent of 22,700 plastic bottles, according to Britvic.
“We are working … to invent new ways to consume … drinks without the need for plastic bottles”, said Britvic’s ‘beyond the bottle’ MD, Steve Potts. “We have big ambitions, but we can’t do it alone. That’s why we’re partnering with Canary Wharf Group and WasteShark … .”
Last year, the UK-based company unveiled the Aqua Libra ‘Flavour Tap’ dispenser, which has been designed to reduce the amount of single-use plastic.
Drinks industry Environment, Social & Governance activations around the world in February ’23 – ESG
