Amber Beverage Group’s rum-based liqueur, Black 1752, has been lined up for a US debut.
The Latvia-sourced brand, which launched in selected EU markets five months ago, will hit seven markets in the country: California, Georgia, Illinois, Louisiana, Massachusetts, New York and Washington. Available in both the on- and off-premise channels, Black 1752 will be handled by Espiritus Group.
The SRP has been set at US$19 per 70cl bottle.
“We don’t view this new product as being strongly seasonal,” said Amber’s global portfolio director for mixology, Maris Kalnins, “yet we do envisage different serves at different times of the year with long drinks being the favourite for summer and shots being the focus for winter serves.”
Black 1752 is an extension of Amber’s Riga Black Balsam herbal bitters, which dates back to 1752.
Earlier this year, Amber recruited a senior executive from rival Stock Spirits to head up the operations side of its business.
Consumers’ cocktail curiosity bodes well for bitters – Category Intel
