Diageo has readied a worldwide activation – the brand’s first since 2018 – for gin flagship Tanqueray.
‘Let’s Live Magnificently’ comprises 10-, 20- and 30-second adverts that will run on TV and digital platforms in markets including Australia, Brazil and the UK as well as across northern & southern Europe and North America. The spots will also be backed by out-of-home presence.
Financial details on the campaign, as well as its duration, were not disclosed.
Last year, Diageo partnered the Tanqueray No. Ten expression of the gin with actor Stanley Tucci in the US. Tucci has been a brand ambassador for Tanqueray since 2021.
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