Here’s a round-up of the new launches from spirits brand owners in the week commencing 30 January.
Chopin Imports and the Lopez-Villareal’s Santaleza Tequila Blanco

- Tequila, Blanco and Reposado, 40% ABV
- Rolling out to ten US states including California, Florida, New York and Texas
- SRP of US$59.99 per 75cl bottle for the Blanco, $69.99 for the Reposado
Pernod Ricard’s Malibu Peach

- Flavoured rum with peach liqueur, 21% ABV
- Released in the US off-premise, nationwide, from this week
- SRP of US$14.99 per 75cl bottle, also available in 5cl, 1-litre and 1.75-litre bottles. Malibu Peach Rum priced at $12.99 per four-pack of 35.5cl cans
Pallini Limonzero alcohol-free limoncello

- Liqueur, limoncello, 0% ABV
- Rolling out to e-commerce in the US “for a limited time while supplies last”
- SRP of US$19.99 per 50cl bottle
Empirical’s Soka & Symphony 6 “uncategorised” spirits

- Distilled spirits. Soka has an ABV of 43% while Symphony 6 is 40%
- Launching this month in the UK, online to consumers and through Specialty Drinks for on- and off-premise accounts
- In Europe, where the pair are available online, SRPs of EUR35.40 [US$31] for Soka and EUR50 for Symphony 6
Pernod Ricard’s Powers Irish Rye

- Irish whiskey, distilled using rye grown in County Wexford, Ireland. 43.2% ABV
- Launching on 20 February in Ireland, the US, the UK and online
- In the US, SRP of US$32 per 75cl bottle
Nyak Cognac’s flavoured French Brandies

- Flavoured Brandy, France, both 35% ABV, cinnamon and peach variants
- Launching this month in the US off-premise channel
- SRP not immediately available
What to watch for in wine and spirits in 2023 – Market Intel




