An Australian start-up has unveiled a pair of spirits expressions in 1.5-litre Bag-in-Box packs for its home market.
Brisbane-based Mandatory Spirit Co will release a gin and a vodka – both carrying an ABV of 37.5% – to the country’s off-premise channel in “a modern spin on what Aussies generally know as ‘the goon bag'”. Priced at AUD84.95 [US$59.20] per pack, the pair will be available through multiple retailers BWS and Dan Murphy’s.
According to the company, the boxes result in a carbon footprint eight times lower than glass bottles.
“We are so excited to announce the launch of our new spirits in a box,” said co-founder Mark Collins. “By creating these spirits, Aussies are able to have a bit of fun and get creative with making their favourite cocktails while purchasing spirits in a far more sustainable way. They’re also perfect to take to picnics or parties whilst also not having to worry about carrying around a glass bottle.”
Late last year, Diageo’s unit in the country released three pre-mix packs in 2-litre boxes, comprising Captain Morgan Tropical Punch, Gordon’s Pink Berry Cosmo and Smirnoff Passionfruit Martini.
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