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Rémy Cointreau is set to strengthen its relationship with the Super Bowl in the US, readying a country-wide TV advert for flagship Cognac brand Rémy Martin.
The spot, which runs for 60 seconds and has been lined up to run during the first quarter of the game, will air nationally. Last year, Rémy’s The Botanist gin brand fronted an ad during the game in 17 US markets, preceded by Cointreau in 15 states in 2021.
The group declined to share the ad when asked by Global Drinks Intel, preferring to wait until the game itself, while the cost of the airtime was also not available.
Super Bowl LVII takes place on 12 February at State Farm Stadium in Arizona.
Also this week, the brand owner released details of another activation in the US for the Cognac, this time around Lunar New Year on 22 January.
