Estonia-based Liviko has secured entry to Denmark through a distribution tie-up with Conaxess Trade Beverages.
The arrangement, announced this week, sees Liviko’s owned brands debut in the Scandinavian market this month. Among the brands to roll out in Denmark are Crafter’s and Kingsmill gins, Caribba Caribbean rum, liqueur Vana Tallinn and the Cooler RTD line.
According to Liviko, which has third-party distribution operations of its own in the Baltic states, the Denmark entry represents “an important strategic step in promoting our exports”. The company, which is owned by investment conglomerate NG Investeeringud, has presence in around 60 markets worldwide.
Conaxess operates in Austria, Finland, Norway, Sweden and Switzerland as well as in Denmark.
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