Edrington has opened a fifth branded outlet – and the largest to date – for single malt Scotch whisky brand The Macallan in Global Travel Retail.
The site, in Haikou International Duty-Free Shopping Complex in the Chinese province of Hainan, comprises 100 square metres on level one of the mall. The Macallan already has a presence in the Mova Mall in Haikou, which is on the north coast of Hainan.
Trading commenced at The Macallan Boutique last week. As well as the brand’s GTR-exclusive expressions, the outlet contains a bar area and a ‘Heritage Wall’ that houses artworks.
The single malt also has its own stores in Dubai International [DXB], London Heathrow [LHR], New York JFK [JFK] and Taipei Taoyuan [TPE] airports.
Pernod Ricard has the jump on Edrington, announcing its own branded store in the same complex earlier this month.
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