UK start-up Au Vodka has built on its online debut in the US, hitting three states with two of its variants.
Au Vodka Original and Black Grape, both of which carry an SRP of US$39.99 per bottle, have rolled out in Florida, Georgia and Texas. The moves, handled by Republic National Distributing Co, follow the brand’s arrival in the country in September through an e-commerce arrangement with alcohol e-tailer Speakeasy Co.
Alcohol retailer Total Wine & More will stock the variants in its “80+” outlets across the three markets.
Founded six years ago by two entrepreneurs in the UK, Au claims to be “the most followed spirits brand on TikTok”. According to the company, “Au Vodka’s turnover grew from US$1m to $54m in the last two years”.
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