Actor Daniel Craig is fronting the latest activation in the US for Moët Hennessy’s Belvedere vodka brand.
The advert, directed by Academy Award-winning filmmaker Taika Waititi, debuted in New York’s Times Square yesterday. Filmed in the Cheval Blanc hotel in Paris, the spot will run on “preeminent billboards” in unspecified locations in the market.
Craig, 54, is best known for playing James Bond in five movies. He has also appeared in ads for Heineken as part of the brand’s longstanding marketing tie-up with the franchise that dates back to 1997’s Tomorrow Never Dies.
In results for the first six months of this year, announced in July, Moët Hennessy noted that Belvedere had benefitted in the period from its focus on “high-energy” nightclubs. The group saw total sales in H1 increase by 14% on the same period in 2021.
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