Diageo has recruited a performer, a rap duo and a supermodel to front the UK marketing debut for its Cîroc vodka brand.
‘Make Big Moves’, which comprises video and still photo assets, will feature drag artist & entertainer Bimini, MOBO award winners Krept & Konan and Canadian model Winne Harlow. The three artists will appear in ads for Cîroc Red Berry, Cîroc Blue Dot [original] and Cîroc Pineapple, respectively.
Specific details on where and when the activation will appear in the market were not immediately available.
According to Diageo’s UK unit, Krept & Konan and Bimini “have also been hard at work on other Cîroc activations that are due to be unveiled over the coming year”.
Earlier this year, the group added an “exotic blend of the tropics” flavour to the vodka’s presence in the US. Cîroc Passion carries an SRP of US$30 per 75cl bottle.
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