Here’s a round-up of the new launches from spirits brand owners in the week commencing 3 October.
Beam Suntory’s Hibiki Blossom Harmony Japanese whisky
- Blended whisky, Japanese, no age statement, 43% ABV
- Launching worldwide this week in markets including Australia, Austria, China, France, Germany, Hong Kong, Italy, the Netherlands, Singapore, South Korea, Spain, Taiwan, Thailand, Turkey, the UK, United Arab Emirates, the US and Vietnam
- In the US, SRP of US$160 per 75cl bottle, available for a limited, but unspecified, time
Código 1530 Estate Harvest Still Strength Blanco Tequila
- Tequila, Blanco, 45% ABV
- Available this month in the US through “select” off-premise outlets, also available online from the brand’s official site
- SRP of US$79 per 75cl bottle for a “limited run”
The Boston Beer Co’s Truly Vodka Seltzer
- RTD, vodka-based, 5% ABV, Blackberry & Lemon, Cherry & Lime, Peach & Tangerine and Pineapple & Cranberry
- Available nationwide in the US from 11 October
- SRP of US$9.99 per four-pack of 35.5cl cans, $17.99 per eight-pack. Offered in single-flavour [both packs] and “variety” [eight-can packs]
Neurita flavoured Tequila
- Flavoured spirit drink, Tequila-based, both 35% ABV. Neurita Rosa, infused with raspberry, strawberry and pomegranate, and Neurita Citrus, with Sicilian orange and tangerine
- Available online in the UK from this week with plans to expand into Europe “shortly”
- SRP of GBP32 (US$36) per 70cl bottle
Pernod Ricard’s Method And Madness Oats and Malt Irish whiskey
- Whiskey, Irish, no age statement, distilled from 60% oats and 40% malt, matured in ex-Bourbon casks, 46% ABV
- Available since late last week in Ireland, the UK, at Dublin airport and online
- SRP of EUR95 (US$93) per 70cl bottle
Amber Beverage Group’s Black 1752 rum-based liqueur
- Spirits drink, rum base (“dark Caribbean rum”), 35% ABV
- Released across the EU and in the UK later this month, launching at Bar Convent Berlin next week
- In the EU, SRP of EUR17 (US$17) per 70cl bottle
Cotswold Distillery’s Golden Wold single malt English whisky
- Whisky, English, no age statement, matured in a combination of ex-Bourbon, STR [scraped (or shaved), toasted and re-charred] red wine and peated whisky casks, 52.5% ABV
- Available from this week online through The Whisky Exchange
- SRP of GBP99.95 (US$112) per 70cl bottle
How spirits brand owners can tap into the sipping mindset – Consumer Intel
