UK start-up Au Vodka is preparing its entry into the US through an e-commerce arrangement with alcohol e-tailer Speakeasy Co.
The gold-bottle brand, which was founded in 2016, will debut with two variants from the portfolio – Au Vodka Original and Au Vodka Black Grape. The pair will be available to consumers online, priced at US$39.99 each per 700ml bottle.
The full range comprises Original, Black Grape, Fruit Punch, Blue Raspberry, Green Watermelon, Red Cherry and Pineapple Crush.
According to Au Vodka, which claims to be “the most followed spirits brand on TikTok”, its annual sales currently stand at US$6.7m.
Earlier this week, Ketel One vodka exercised its marketing muscles as ‘official spirits partner’ of the Emmy Awards.
