Beam Suntory’s tie-up with Aston Martin for its Bowmore single malt Scotch whisky brand continues, with a renewal of last year’s packaging revamp for three Global Travel Retail exclusives.
The 2022 ‘Designed by Aston Martin’ series applies again to the ten-, 15- and 18-year-old expressions of Bowmore in GTR. Available for a limited time, the bottle and packaging for the trio pair each iteration with a different Aston Martin car.
Bowmore 10 Years Old features Aston Martin’s 1922 GP ‘TT2’ and 15 Years Old highlights the AM V8, while the brand’s 18 Years Old is partnered with the 1959 DBR4.
Rolling out in August, the new packs will be backed by in-store activity in 17 airports worldwide, including London Heathrow, Frankfurt, Hainan Sanya and Taiwan.
Beam Suntory secured ‘’exclusive spirits partner’ status for Bowmore with Aston Martin in 2019. Last month, the two unveiled ARC-52, a US$75,000 expression in a decanter designed by the carmaker.
Retail is detail, especially in Global Travel Retail – Consumer Intel
