Is the glass really greener? The serious business of sustainability – Market Intel

From grain-to-glass initiatives to carbon-neutral value chains, the drinks industry has gone all in for sustainability. Consumers certainly want action, but are current goals realistic? Alexander Smith investigates. Whatever your views on the validity of man-made climate change, there is little doubt that the drinks industry has gone all in for sustainability. In the past two years, most leading brand owners have announced grain-to-glass sustainability goals and initiatives programmes, many aimed at reducing net carbon emissions sometime down the road, typically when the executive boards ar