Dear Drinks Executive,
Welcome to the July/August issue of Global Drinks Intel. We have another full issue this
month. Chris Tyas, of creative agency Impero, leads off with a thoughtful piece about the
pitfalls and opportunities inherent in brand rebuilding.
After a kind invite to Pernod Ricard’s Capital Markets Day in Paris, CEO Alexandre Ricard,
along with senior group executives, fronted eight sessions for investment analysts, ranging
from regional markets to sustainability and a revised strategy called The Conviviality
Platform, which promises to transform how the company does business.
As part of our usual category, we take a deep dive into the revival of the Mediterranean
liqueur and aperitif producers, a boost now that most pandemic restrictions have been
lifted in Europe.
As the ginnaisance peaks in the category’s key European markets, producers thirstily eye
new consumers across the Americas, Asia and Africa. Intel offers an exclusive report.
Meanwhile, on-premise experts look at how the category is developing in the key on-
premise markets.
Not surprisingly, this year’s IWSR Top 100 list is populated by the multinationals and the big
national brand companies, but the rankings offer surprising insights into a year plagued by
duty-free and on-premise closures.
Intel looks at how the market for mixers is evolving see that it is all change. New flavours,
consumer trends and spirits collaborations: the process of NPD in mixers and tonics has
never been stronger.
We look at the Cape Town on-premise market this month in our regular on-premise
CityScapes series and see that despite being particularly hard hit by Covid-19, it is bouncing
back nicely.
We hope that you enjoy it.
Best wishes,
Global Drinks Intel
