Private equity consultancy Blu Wave has unveiled a hard seltzer brand that utilises home carbonation platforms.
Splash Hard Seltzer comprises seven variants – Cucumber Mint Margarita, Mojito, Black Cherry, Lychee, Grapefruit, Sangria and Raspberry – that are designed to be added to carbonated water for at-home consumption. The ‘concentrates’, available online in the US for US$9.99, are vodka-based and carry an ABV of 37.5%.
Each 100ml bottle is designed to make one litre of hard seltzer.
“The Splash consumer is health-conscious and has a SodaStream, Soda Sense or other brand of sparkling water machine available,” said Blu Wave MD Shlomo Yashar. “They strive to reduce environmental waste from excess disposable containers. Besides providing a great tasting and enhanced experience, Splash promotes sustainability.
“The audience for Splash is large and ever expanding.”
The hard seltzer category in the US is led by Mark Anthony Group’s White Claw and Boston Beer Co’s Truly, both of which use alcohol made using malt as their bases.
