Here’s a round-up of the new marketing campaigns from beer brand owners in the week commencing 6 June.
- Heineken’s ‘The Closer‘
Stemming from its namesake brand’s ‘For a Fresher World’ campaign, ‘The Closer’ offers US consumers a free bottle opener, which satirically symbolises the end of the working day.
Consumers in the country can win one of the bottle openers on 8 June, with more being made available in additional unspecified markets in the coming months.
“With the once-rigid boundaries between work and personal time rapidly deteriorating following the COVID-19 pandemic, we want to spark a much-needed conversation about the importance of resisting the societal pressures to be in a constant state of busy work and encourage workers around the world to reprioritise social and leisure time … ,” said the global head of brand Heineken, Bram Westenbrink.
