American whiskey faces challenges but its long-term outlook could scarcely be better – Category Intel

The American whiskey category has been faced with challenges ranging from the on-premise lockdown due to the Covid-19 pandemic, ongoing supply chain pressures, rising costs and the loss of the Russian market, with exports suspended because of the conflict in Ukraine. It has also been forced to contend with the imposition of punitive tariffs, although recently the UK and US had agreed to remove retaliatory tariffs on American whiskies as part of the steel aluminium dispute agreement. The EU earlier decided to suspend these tariffs. In the US, the American whiskey renaissance continues, wi