London. Tuesday 5th April 2022. Pernod Ricard Global Travel Retail (PR GTR) has launched two additions to its duty free city exclusives among its blended Scotch and Cognac portfolio.
The Royal Salute 21YO- The Signature Blend Singapore Edition and the Martell Cordon Bleu World Cities Singapore Edition have been launched in partnership with global travel retail giant Lotte Duty Free. These limited editions are available exclusively at Singapore’s Changi Airport.
Liya Zhang, Vice President of Marketing, PR GTR commented: “As the trend for premiumisation continues to flourish in the channel, these duty-free city exclusives are perfect for shoppers on a mission to find unique and collectable items on their travels.”
To mark the launch of these limited editions, PR GTR and Changi Airport are hosting a pop-up experience at T3 Departures throughout March and April, immersing shoppers into the world of Pernod Ricard brands. Walking through the store draped in greenery, shoppers are surrounded by wall-to-wall products from the Pernod Ricard brand portfolio including Absolut, Chivas, Ballantine’s, The Glenlivet and Secret Speyside, with the new Royal Salute and Martell Singapore City editions taking the spotlight in the centre of the store.
Gwyn Sin, Vice President, Airside Concessions, Changi Airport Group said: “As we welcome passengers back to Changi Airport, we hope to re-kindle the joy of shopping during travel. Limited-time exclusives such as these new city editions give shoppers a sense of novelty and create excitement which will uplift the entire shopping experience.”
Both products will be available exclusively at Singapore Changi Airport T1 and T3 Lotte Duty Free stores as well as online at iShop Changi for an RRSP of SGD $280 for the Royal Salute 21 YO The Signature Blend Singapore Limited Edition and SGD $340 for the Martell Cordon Bleu World Cities Singapore Limited Edition. Travellers can further experience the world of Martell with the Martell brand e-store on ishopchangi, Changi Airport’s online shopping hub.
