Zamora Co has seen its full-year sales decline by low single digits for the second consecutive year, warning that the challenges in the current trading environment are “structural”.
The Spanish brand owner and distributor, which is not obliged to release its performance results, said earlier today that its sales in calendar 2025 finished down by 2% on the year prior, at EUR255m (US$291.4m). The fall was a slight improvement on calendar 2024’s -2.9% showing, which was announced in July last year.
Despite the top-line decline, the Licor 43 owner highlighted the success of unspecified operational efficiency measures, which contributed to a 6.1% lift in net profits.
While results commentary did not provide colour on brand performances, the family-owned group reiterated its strategy to focus on “increasingly sophisticated consumer trends and the rise of premium experiences in both the on-trade and retail sectors”. Examples given included the purchase of Galician wine producer Bodegas Godeval in October and a distribution agreement reached with Fifth Generation for Tito’s Handmade Vodka in Spain.
“The company has operated in a complex environment affecting the entire wine and spirits industry, marked by a global slowdown in consumption, shifting consumer habits and international geopolitical uncertainty,” Zamora said. “This is compounded by rising production and distribution costs, as well as the impact of climate change, whose extreme temperatures directly affect harvest quality and yields.”
President José María de Santiago added: “The sector is going through a period of transformation, and 2025 has once again demonstrated the importance of maintaining a long-term vision and responsible, efficient management in a changing environment.
“We are facing a structural shift in consumer habits that is forcing all of us to redesign the industry to turn challenges into levers of opportunity.”
