Constellation Brands has unveiled a hard seltzer alternative for the US with a wine-based, flavoured RTD from its Woodbridge brand.
Woodbridge Wine Soda comprises three variants, all of which carry an ABV of 7%. The Grapefruit, Lemon Lime and Orange Soda SKUs launch in a “variety” six-pack of 250ml cans this month.
The pack will be on sale online through Drizly and Instacart as well as in the off-premise channel at an SRP of between US$10.99 and $12.99.
The extension’s alcohol base is sourced from Woodbridge Winery in California, which was inherited by Constellation Brands 18 years ago through the $1.36bn acquisition of Robert Mondavi Corp.
Champagne’s shipments leap as fizz returns with pandemic recovery – Category Intel
