Rémy Cointreau has released a limited-edition bottle in the UK for Champagne Telmont as part of the brand’s sponsorship of the Emirates Sail Grand Prix (SailGP) team.
The new Réserve Brut cuvée packs are available at 100 Waitrose stores ahead of the UK leg of the sailing league on 25 and 26 July. The brut carries an SRP of GPB52 (US$70) and features “the colours of the Emirates GBR SailGP team” on the label.
The release marks the first under Telmont’s ‘official supplier’ deal with the Great Britain team, which spans the 2026 and 2027 seasons. The partnership officially launched at the opening event of the 2026 Rolex SailGP Championship in Perth, Australia (below), in mid-January.
Maison Telmont’s namesake brand is also the ‘official champagne’ of all-electric powerboat racing series E1, a title it has held for the last two years. The duration of the arrangement, which was renewed a year ago, has not been disclosed.
In April, Goslings secured a three-season marketing tie-up with SailGP for the Bermudan company’s namesake rum and ginger beer SKUs. The partnership kicked off at the Apex Group Bermuda Sail Grand Prix in May.
