Prosecco is still flying off Europe's shelves, and the trade is confident the tank-method sparkler is not yet at its zenithPrice sensitivity in the region is driving consumers to champagne alternatives made in the traditional method - although there is still work to be done on building brands hereNPD is gaining importance through no/low offerings and spritz-led innovationsProducers are leveraging sporting partnerships to increase brand awareness and provide champagne-alternative toastsAs we head into the heart of 2026, sparkling wine's sales in Europe can best be described as a mixed bag. Whil
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