Concha y Toro has added a canned, sparkling extension to its Bonterra Organic Vineyards’ namesake brand in the US.
The Chile-headquartered group, which acquired Bonterra parent Fetzer Vineyards from Brown-Forman ten years ago, rolls out Bonterra Bubbles to the US off-premise this month. The two-strong debut comprises a 12% ABV brut and a 12.3% rosé.
A 250ml can will retail at US$4.99.
Bonterra cited figures from a report by Grand View Research that forecasts the canned wine segment in the US will have a value of $571.8m by 2028.
