Prosecco brand Della Vite, which was founded by UK model Cara Delevingne and her sisters, is set to expand its reach with a ready-to-drink spritz range.
The five-strong line of canned variants, which debut online tomorrow (10 July) and via Amazon next week, comprise Aperitivo Spritz, Hugo Spritz, Sicilian Lemon Spritz (all 10% ABV), Bellini Spritz at 7.5% and non-alcoholic Aperiti-No Spritz. Each SKU has an Italian white wine base – made at the same winery in the Valdobbiadene region that produces Della Vite prosecco.
The range will have an SRP of GBP32 (US$44) per eight-pack of 20cl cans, or GBP20 for eight Aperiti-No Spritz beverages. Global Drinks Intel has enquired of the range’s availability outside of the UK.
Earlier this month, Diageo commenced the roll-out of a premix margarita line from high-profile tequila mark Casamigos in the US.
